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海尔在电脑市场上的失利已经成为众人关注的焦点,海尔在物流上的效用也产生诸多不利言论,营销实战大师、全球顶尖营销顾问公司—科特勒营销集团总裁米尔顿·科特勒,也曾直言不讳地批评了被普遍认为在国际化和多元化方面相当成功的海尔集团。张瑞敏与海尔就如一个谜,实情如何呢?中国经理人网(www.sino-manager.com)的经理人社区上的两个论坛“管理俱乐部”、“精华烟云”,也有关于海尔的讨论,以下是摘编的部分贴子。
Haier’s failure in the computer market has become the focus of attention. Haier’s utility in logistics has also produced a number of negative remarks. Milton Kotler, the chief marketing expert and president of Kotler Marketing Group, the world’s leading marketing consultancy company, also He once criticized the Haier Group, which is generally considered to be quite successful in internationalization and diversification. Zhang Ruimin and Haier are just like a mystery. How about the truth? There are two forums in the manager’s community of the China Managers Network (www.sino-manager.com), “Management Club” and “Elite Essence Cloud”. There is also discussion about Haier. The following is an excerpt of some of the postings.