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读了《当代电视》杂志2001年6月号梁光弟先生的《对〈大宅门〉宣传中的两点质疑》一文,很受启发。近日读报,偶感在梁先生的“质疑”之外,宣传上似还有问题值得探讨。故写这篇短文。媒体的基本功能是传播信息、教育大众和引导舆论。所以媒体本身的一词一句是万万马虎不得的。而在对《大宅门》的宣传报道中,也许是由于编辑、记者们的高兴和激动吧!有相当多的说法是值得推敲和重新思考的,起码也是说得太早或缺少思辨。如某报纸一则新闻的标题曰:
After reading “Contemporary TV Magazine” in June 2001, Mr. Liang Guangdi’s article “Two Points of Query in the Propaganda of The Great House Door,” a book was very much inspired. Recently read the newspaper, I occasionally felt in the “questioning” of Mr. Leung, the publicity seems to have problems worth exploring. So write this essay. The basic function of the media is to disseminate information, educate the public and guide public opinion. So the word of the media itself is sloppy. In the propaganda about the “big house door”, perhaps due to the editors and reporters who are happy and excited! There are quite a few words that are worth considering and rethinking, at least too early or lack of speculation. If a newspaper a news title reads: