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文章运用文献资料法、比较分析法、逻辑分析法等方法进行研究。当前在国内的广告市场上,体育品牌的广告开始占据相当大的份额。通过对我国当前体育品牌商标广告的相关分析、各种体育标识设计的内容、体育产品商标的广告呈现方式,以及通过分析各类体育广告的画面、内容、色彩、剪辑、标版等多方面,找出国内当前体育品牌广告的优势及不足。通过研究相关案例,为加快我国广告业的全面进步,促进我国广告业的发展,提供理论依据。
Articles using the literature, comparative analysis, logical analysis and other methods to study. Currently in the domestic advertising market, sports brand advertising began to occupy a large share. Through the analysis of the relevant current sports brand trademark advertisements in our country, the contents of various sports logos design, the way of advertising the sports product trademarks, and the analysis of various kinds of sports advertisements in terms of screen, content, color, editing, Find the current domestic sports brand advertising advantages and disadvantages. Through the study of relevant cases, in order to speed up the overall progress of China’s advertising industry and promote the development of China’s advertising industry, provide a theoretical basis.