论文部分内容阅读
贺岁片大腕冯小刚主打影片《大腕》曾火了一把,不同的是:他这回拿出来涮的却是广告。广告在中国出现是伴随着1978年中国社会的转型而来的。1979年上海电视台播出第一则外商电视广告瑞士表,立刻引起舆论一片哗然,一时之间喜的、忧的、叫好的、愤怒的,许许多多。商店第二天咨询人数就达700多人次,普通大众的广告意识就此模模糊糊的产生了。2002年,北京广播电视学院做了“中国广告二十年”的专项研究,用了“猛
New Year’s biggest names Feng Xiaogang hit the film “big names” had a fire, the difference is: This time he took out rinse is advertising. The ad appeared in China came along with the transformation of Chinese society in 1978. In 1979, Shanghai Television broadcast the first Swiss television watch on foreign television, immediately causing an uproar in public opinion. In a moment, hi, worry, applause, anger, and many more. Shop the next day the number of consultants reached more than 700 people, the general public awareness of advertising on this vague appearance. In 2002, Beijing Radio and Television Institute made a special study on “20 Years of Chinese Advertising”