21世纪的社会和企业发展,是一个经济竞争更加激烈的新世纪。在经济全球化、知识经济飞速发展的新形势下,企业文化以其独有的魅力愈来愈受到人们的关注。国外有学者预言,“企业文 The social and corporate development in the 21st century is a new century in which economic competition has become more intense. Under the new circumstances of economic globalization and rapid development of knowledge economy, corporate culture has received more and more attention due to its unique charm. Some foreign scholars predict that, ”"