对于任何企业来讲,在营销中越来越不能忽视品牌的作用,正如美国营销专家拉里·赖特(LangLignt)在谈到未来营销趋势时所说的那样:“未来的营销是品牌的战争——品牌互争长短的竞争。商界和投资者都将认清品牌才是公司最珍贵的资产,……拥有市场比拥有工厂重要得多,而惟一拥有市场的途径是拥有具 For any business, the role of the brand in marketing can not be neglected. As Lang Lint, a marketing expert in the United States, talked about future marketing trends: "Marketing in the future is a brand war - - Brand competition between the length of the competition.Business and investors will recognize that the brand is the company's most valuable asset ... ... to own the market is more important than owning the factory, and the only way to own the market is to have