《服务市场学》已经由中国商业出版社出版,同读者见面了。这本书是由吉林财贸学院郭宏玉副教授等编著的,是一本系统地研究服务业经营的书。这本书的问世,不仅对我国服务业经营水平的提高起到促进作用,而且也将成为我国服务市场学研究的开端。 《服务市场学》是市场学的一个分支,最先产生于美国,是适应服务业的迅速发展而产生的。它是运用市场学的原理和方法,研究服务市场营销规律以及与此相适应的营销战略与策略问题的新学科。“服务”是一种特殊商品,其特殊性就在于,它不是以物 “Service Marketing” has been published by China Business Press and met with readers. This book is edited by Associate Professor Guo Hongyu of Jilin Institute of Finance and Trade. It is a book that systematically studies the service industry. The advent of this book not only promotes the improvement of the service level of China’s service industry, but also will become the beginning of China’s service marketing research. “Service Market Research” is a branch of market science. It originated in the United States and was adapted to the rapid development of the service industry. It is a new discipline that uses the principles and methods of marketing to study the marketing rules of service marketing and the marketing strategies and strategies that are compatible with it. “Service” is a special commodity whose speciality is that it is not