多年来,南非电视机市场为日本和韩国货所控制,但近两年,杀出个“程咬金”,其咄咄逼人的势头令消费者刮目相看,它就是中国的海信电视机。 目前不知道海信电视机的南非人恐怕不多。南非刮起了一股海信风。不管是打开电视机,还是行进在高速公路上,人们都可以看到海信的广告。但海信集团打开南非市场不仅靠广告,更主要的是靠产品的质量和优质服务。 从南非”黄金之都”约翰内斯堡驱车约90分钟,便来到南非西北省的波切夫斯特鲁姆市。海信南非电视机生产基地就设在这里。 在整洁有序、小巧玲珑的厂房,当地工人按部就班、一丝不苟地安装电视机,整个生产过程由两名国内派来的技术员监督完成。厂房上方悬挂的横幅写着:质量第一,顾客至 Over the years, the South African television market has been controlled by Japanese and South Korean goods stores. However, in the past two years, the “Cheng Jiejin” has been killed. The aggressive momentum has caused consumers to take notice. It is China’s Hisense TV. The South Africans who don’t know about Hisense’s television are probably not many. South Africa has caused a wind of Hisense. Whether it is to turn on the TV or go on the highway, people can see Hisense’s advertisement. However, Hisense Group opened the South African market not only by advertising, but more importantly by the quality of products and excellent services. Approximately 90 minutes drive from Johannesburg, the “Golden Capital” of South Africa, came to Potchefstroom, North West Province, South Africa. Hisense South Africa TV production base is located here. In the neat and orderly, small and exquisite factory building, local workers installed their televisions meticulously and meticulously. The entire production process was supervised by two domestic technicians. The banner hanging above the factory reads: Quality first, customer to