当前,随着移动互联网的高速发展,微信已成为一款人们首选的沟通工具。巨大的微信通信途径,不仅拓宽了人们的视野和信息渠道,丰富了人们的精神文化生活,也为企业新闻宣传工作提供了崭新的渠道和巨大的平台。近年来,受以微信为代表的新媒体浪潮冲击,各大央企快速反应,纷纷建立新媒体平台。中国电子科技集团公司第十研究 At present, with the rapid development of mobile Internet, WeChat has become a preferred communication tool for people. The tremendous WeChat communication channel not only broadens people’s horizons and information channels, enriches people’s spiritual and cultural life, but also provides a brand new channel and a huge platform for corporate press publicity. In recent years, affected by the tide of new media represented by WeChat, all major state-owned enterprises responded quickly and established new media platforms in succession. China Electronics Technology Group Corporation Tenth Research