品牌必需时刻保持适度的新鲜感,否则就可能被替代、被超越在备行各业中,我们经常看到不同品类的品牌打着品牌激活的口号大张旗鼓的进行广告宣传,同时也看到过各种品牌以保证品牌的新鲜度进行集中化的品牌推广。通常品牌老化的问题在快消、食品、时尚、IT等品类中会被经常提到,历来都是经营者工作日程上的重要事项。如白酒行业、家电行业的年轻化问题历来都是行业争论的焦点,产品销售增长的缓慢,让所有影响 Brand must always maintain a moderate freshness, otherwise it may be replaced, be surpassed in the backup industry, we often see the different types of brand name brand activation slogan to advertise in a big way, but also seen each Brand to ensure the brand’s freshness for centralized brand promotion. Often the problem of brand aging is often mentioned in FMCG, FOOD, FASHION, IT and other categories. It has always been an important issue on the operator’s work schedule. Such as liquor industry, appliance industry, the problem of youth has always been the focus of the industry debate, product sales growth is slow, so that all the impact