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在大众创业、万众创新的大潮中文化创意产业已经成为主阵地,作为中国传统老企业向文化转型也是大势所趋。今天我们来到了雪莲·仁立时尚手工坊,亲身感受到了雪莲深厚的传统文化底蕴,并在手工坊老师的讲解下,了解了当下雪莲如何与非遗文化相结合,如何与市场结合,适应市场,接近市场,如何与时尚结合,如何向文化转型。关于如何转型,雪莲集团负责人介绍到,雪莲集团打造了四个文化版块,形成互为支撑的雪莲文化创意产业集群。一是在北京文化名片东城,打造手工坊博览馆,重现梁思成林徽因精心设计
In the mass venture, the tide of innovation in the cultural and creative industries has become the main front, as the traditional Chinese enterprises to the cultural transformation is the general trend. Today we came to Xuelian · Renli fashion hand workshop, personally feel the profound traditional culture of Xuelian, and in the workshop of the teacher’s hand explained how the current snow lotus with non-heritage culture, how to combine with the market, Adapt to the market, close to the market, how to integrate with fashion, how to transition to culture. On how to transition, Xuelian Group introduced to the person in charge, Xuelian Group created four cultural sections, forming each other Xuelian cultural and creative industries cluster. First, in the cultural city of Beijing Dongcheng, to create handmade Square Expo Museum, to reproduce Liang Sicheng Lin Huiyin well-designed