论文部分内容阅读
借明星之势、借符号之势、借强势媒体之势,在品牌上市的整合传播过程中,朵唯始终以借势为原则,使有限的传播预算最大化地运用。
Through the trend of the stars, the tendency of using symbols, and the power of strong media, during the process of integration and dissemination of the brand’s listing, Dovi always used the principle of taking advantage of opportunities to maximize the use of limited budgets.