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加多宝与王老吉持续5年之久的红罐之争终于尘埃落定,最高人民法院终审判决:红罐凉茶装潢由加多宝和广药集团共同享有使用,互不侵权,互不赔偿。对于消费者而言,两罐凉茶的配方是一样的,连包装都高度相似,可替代性非常强。如果双方共同经营,可能是一件省钱、省力的好事。但原本是亲密合作的伙伴,共同打造有中国特色的凉茶文化的两家企业,在几乎垄断了该市场后,在利益分配问题上出现分歧。两家的竞争,把昔日伙伴逼成了竞争对手,并互将对方告到法院。
JDB and Wong Lo Kat continued for five years the battle of red cans finally settled, the Supreme People’s Court verdict: the red cans herbal tea decoration by the JDB and Guangzhou Pharmaceutical Group to enjoy the use of mutual non-infringement, do not compensate each other. For consumers, two cans of herbal tea recipe is the same, even the packaging are highly similar, substitutability is very strong. If both sides run together, it may be a good thing to save money and save energy. However, the two companies, which were originally partners in close cooperation to jointly establish a herbal tea culture with Chinese characteristics, disagreed on the distribution of benefits after almost monopolizing the market. The competition between the two compels former partners to become competitors and bring each other to court.