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在如今这个创意横生,发展节奏快速的年代里,各式品牌充斥着人们的眼球,这使得企业不得不注重自我品牌营销的理念,VI视觉系统对于一个企业好比灵魂所在,没有一套好的VI系统对于当今任何一家企业来说,就等于没有明确自己的市场定位,使人无法识别。加之现代人的审美眼光也在不断提高,企业为了更好的树立自身品牌形象,设计一个识别度高的视觉系统是非常有必要的。从目前市面上已有的企业视觉系统来看,大多只考虑商业利益,而不断复制现有的VI模式,在结构上的形式美感稍有不足。以下我主要从VI设计现状分析如何在符合目标顾客审美的情况下,同时又具有品牌自身显著的特点和差异性。
In today’s era of creative and fast-paced development, all kinds of brands are flooded with people’s attention, which makes enterprises have to pay attention to the concept of self-brand marketing, VI vision system for a business like the soul, there is no good VI System for any business today, it means that there is no clear positioning of their own market, people can not identify. Combined with modern aesthetic vision is also rising, companies in order to better establish their own brand image, the design of a high degree of recognition of the visual system is very necessary. From the current enterprise visual system on the market point of view, most of them only consider the commercial interests, and constantly copy the existing VI model, the aesthetic form of the structure slightly less. The following I mainly from the VI design status analysis of how to meet the target customer aesthetic case, but also has its own brand distinctive characteristics and differences.