20世纪末至21世纪初,俄罗斯传媒得以迅猛发展。报刊、广播、电视等传统媒体及新兴电子技术、全球信息化空间的拓展都对俄语新词汇的产生和传播有着重大影响,并对俄罗斯社会意识不断产生积极影响,传媒语体的社会导向功能远远超过了其他言语功能,俨然成了一种影响大众的工具。本文对当代俄罗斯媒体语言的显著特点及起形成原因做简要分析。 From the late 20th century to the beginning of 21st century, the Russian media developed rapidly. The traditional media such as newspapers and periodicals, radio and television, as well as the emerging electronic technologies and the expansion of global information space have a significant impact on the generation and dissemination of new Russian vocabulary and have a positive impact on Russian social awareness. The social orientation function of media style is far Far more than any other speech function, it seems to have become a tool that affects the public. This article gives a brief analysis of the salient features of the contemporary Russian media language and their causes.