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2008年北京奥运会是全球人民的盛会,同时也是央视国际跨越新媒体巅峰的机遇和挑战。在2008年5月,央视国际将通过其独有的跨平台的新媒体矩阵向全球独家直播奥运圣火第一次登上世界最高峰——珠穆朗玛峰的历史创举,央视国际的标志将飘扬在地球之颠,将写下全球奥运史辉煌的一笔,成为世界互联网发展史上的里程碑事件。
2008 Beijing Olympic Games is a global event, but also the opportunities and challenges CCTV International crosses over the peak of new media. In May 2008, through its unique cross-platform new media matrix, CCTV International will broadcast the exclusive coverage of the Olympic Torch to the world’s highest peak - Everest’s historic creation for the first time. CCTV International’s flag will fly on Earth Britain, will write a brilliant global Olympic history, a milestone in the history of the development of the world Internet.