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一、国外航空公司商业模式创新的最新进展进入21世纪以来,航空运输市场规模越来越大,市场竞争也更加激烈,伴随着互联网技术的发展,世界范围内的航空公司为了在市场竞争中获得优势,纷纷进行商业模式创新。由于分项定价、按需服务商业模式运行的复杂性,这种商业模式创新最先在欧美发达国家中运行效率较高的低成本航空公司中开始实践。随着低成本航空商业模式转型的成功,欧美和国内的一些大型全服务航空公司也开始向这种商业模式转型,
First, the latest development of foreign airline business model innovation Enter the 21st century, the air transport market is more and more large, market competition is more intense, with the development of Internet technology, the world’s airlines in order to obtain in the market competition Advantage, one after another business model innovation. Due to the complexity of itemized pricing and on-demand service business models, this business model innovation first started in low-cost airlines operating efficiently in developed countries in Europe and the United States. With the success of the low-cost aviation business model transformation, some large full service airlines in Europe, the United States and the United States have begun to make changes to this business model.