与其他行业相比,虽然玩具行业在全球的市场分布及产业布局变化不大,但随着电子科技与机械制造技术的飞速发展,人们对玩具的需求发生了变化,促使全球的玩具市场出现了一些新的动向,因此,本期推出的玩具工业国际理事会发布的国际玩具工业理事会05年报告从市场概况、产品趋势、主要销售渠道、人口组成等几个方面介绍全球主要玩具消费市场的发展趋势,为中国企业制订发展战略、开拓海外市场提供重要依据。 Compared with other industries, although the toy industry in the global market distribution and industrial layout changes little, but with the rapid development of electronic technology and mechanical manufacturing technology, people’s toy needs have changed, prompting the global toy market emerged Some new trends. Therefore, the 2005 edition of the International Toy Industry Council released by the Toy Industry International Council this year introduced the world’s major toy consumer markets in terms of market conditions, product trends, major sales channels, and population composition The development trend provides an important basis for Chinese enterprises to formulate development strategies and open up overseas markets.