媒体与代理公司之间一直是一种既相互依存,又相互制约的关系,彼此之间既有着共同的利益所在,但又有着不同的价值取向。简单的经营捆绑,并不能保证时刻的同心同德。在媒体,“奇货自居”者有之;在代理公司,“拈轻怕重”者有之,这都给双方的发展带来的一定的弊端,难免形成在合作上的短视观念和短期行为,使得彼此总是有无尽的困惑和困扰。 Between the media and the agency company has always been a relationship that is both interdependent and mutually restrictive. Both have common interests among themselves but have different values. Simple management bundled, and can not guarantee one-time effort. In the media, “odd goods own ” who have; in the agency, “Nianfenwei heavy ” who, which all give some drawbacks to the development of both sides, it is inevitable that the formation of cooperation in short-sighted Ideas and short-term behavior make each other always have endless confusion and distress.