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一 2014年7月4日,营销新青年·智趣训练营首次走出广东,走进成都,和西南地区营销人畅谈互联网时代的营销变革。训练营导师、欧普照明全国市场总监陈宁是在中国营销界摸爬滚打二十多年的老兵,他表示,互联网让现代商业商圈去中心化、渠道去中心化、品牌去中心化,传统格局已经死了,企业应该转变思路,发挥互联网的技术优势,“找到自己的北”。黑弧奥美西南区总经理陈鹏分享了互联网时代的营销变化趋势,他认为,旧时代备受重视的很多营销策略、评价标准已经失效了,如今所有的东西只有一个衡量标准,就是消费者喜不喜欢。针对互联网营销变革,三十几位企业人士畅谈实操之心得,“用四川话摆一下互联网”。
On July 4, 2014, Marketing New Youth Intelligence Training Camp went out of Guangdong for the first time into Chengdu and talked about marketing changes in the Internet era with marketing people in southwest China. Training camp instructor, Op lighting National Marketing Director Chen Ning is a veteran in the Chinese marketing industry fought for more than 20 years, he said that the Internet to modern business district to the center, the channel to the center of the brand to the center, The traditional pattern is dead, and enterprises should change their thinking and make full use of the technological advantages of the Internet to find their own. Black Arc, general manager of Southwest Ogilvy & Mather, Chen Peng, shared the trend of marketing in the Internet era. He believes that in the old age, many marketing strategies valued greatly have failed the evaluation criteria. Now all things have only one measure, that is, consumers like or not. For the Internet marketing change, thirty business people talk about the practical experience, “put the Internet in Sichuan dialect ”.