“王婆卖瓜,自卖自夸”,这是历来被企业家及经营者们重视的一条生意经。企业的确应当重视产品的宣传工作,经常地、实事求是地把企业的优点和长处,通过各种广告介绍给消费者,以便消费者了解产品,熟悉产品,进而购买产品。 然而,人们长期处于“质量第一”,“誉满全球”之类的自誉声中,对广告宣传的信任度就会下降。在这种情况下,一些企业就采用揭短策略,心诚意实地在广告中揭己之短,在宣传产品优点的同时,也详细介绍产品的缺点和 “The king’s wife sells melons and sells herself”. This is a business case that has always been valued by entrepreneurs and business operators. Enterprises should indeed pay attention to the promotion of products, and often, practically and realistically, introduce the advantages and advantages of the company to consumers through various advertisements so that consumers can understand the products, become familiar with the products, and then purchase the products. However, people have long been in the “quality first”, “full of global reputation” and the like, the credibility of advertising will decline. Under such circumstances, some companies have used the strategy of uncovering their shortcomings and sincerely advertised their own shortcomings. While promoting the advantages of the products, they also introduced the shortcomings of the products and