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以云南德宏州陇川县广山景颇族旅游村寨以及寨内旅游景点景颇园为例,选取在寨内深度旅游的游客拍摄的照片和互联网上以官方网站为主的网络照片为研究样本,借助软件对比分析,比较深度旅游者视觉意象和网络宣传意象的异同。研究结果表明,深度旅游者与网络宣传照片所表征的旅游地意象存在诸多方面的差异。深度旅游者更加倾向于对旅游过程中自我愉悦体验的追寻和民族文化原真性的凝视;而网络宣传的意象则倾向于景颇园的推广、园内民族文化“舞台化”的展演及特色餐饮服务。通过比较分析,以期拓展深度旅游研究的内容,为地方旅游宣传提供参考。
This paper takes Guangsuan Jingpo tourist villages in Longchuan County, Longchuan County, Yunnan Province as well as Jingpo Park, a tourist attraction in Walled Zhai, for example. Taking photos taken by tourists traveling in the depths of Zhaisei County as well as the network photos of official websites on the Internet, By means of software comparative analysis, this paper compares the similarities and differences between the visual image of tourists and the image of online publicity. The research results show that there are many differences between the images of tourist destination which are represented by the deep tourism tourists and the internet propaganda photos. Deep-seated tourists are more inclined to pursue the pursuit of self-pleasure and the authenticity of national culture in the process of tourism. The image of online promotion tends to the promotion of Jingpo Garden, the performances and characteristics of national culture, Catering Services. Through comparative analysis, with a view to expanding the content of deep tourism research, provide a reference for local tourism promotion.