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媒体融合传播正加速推进,各家报社都从自身的实际情况出发来设计各具特色的实践之路。真正的融合有效的传播是报业追求的共同目标。本文以厦门晚报的探索为案例,展示了他们进行融合传播的具体操作手法。
Media integration and transmission are accelerating, each newspaper from their own actual situation to design distinctive practice. The true convergence of effective communication is the common goal pursued by the press. This article takes the exploration of Xiamen Evening News as a case to demonstrate the concrete operation method of their integration and communication.