论文部分内容阅读
营销载体:电影《蓝精灵2》案例概述:通常情况下好莱坞的动画片中是不可能有植入品牌出现的,蓝月亮与《蓝精灵2》的合作,也经过了非常严格的审核程序。在《蓝精灵2》中蓝月亮洗手液产品清晰展现,成为蓝精灵家族的日常用品,并出现在剧情转折的关键桥段:蓝妹妹变坏了,大家对她很失望甚至放弃了她,但蓝爸爸坚持不放弃,带领大家去营救蓝妹妹。蓝爸爸走进厨房,靓靓正在按压蓝月亮洗手液,弄出了一池子的泡泡,厌厌和笨笨在洗手池里洗澡,于是三个小伙伴在洗手池里大玩泡泡浴,整个场景自然又开心,同时自然的传递出蓝月亮洗手液健康安全的品质。聪明可爱的蓝精灵为蓝月亮品牌作形象代言,从而达到品牌与影片的完美融合。
Marketing carrier: The movie “Smurfs 2” Case Summary: Under normal circumstances it is impossible to implanted the brand appears in the Hollywood cartoon, Blue Moon and “Smurfs 2” cooperation, but also through a very strict review process. In the “Smurfs 2” blue moon hand sanitizer products clearly show, become the daily necessities of the Smurfs family, and appears in the plot of the critical Qiaoqiao: Blue sister is bad, we are disappointed with her and even gave up her, but Blue Dad insisted not give up, led everyone to rescue blue sister. Blue Papa into the kitchen, Liang is pressing the blue moon hand sanitizer, come up with a pool of bubbles, tired and stupid bath in the wash basin, so three small partners in the wash basin bubble bath, The whole scene is naturally happy, but at the same time it naturally delivers the health and safety of Blue Moon Hand Sanitizer. Clever and lovely Smurfs for the blue moon brand image endorsement, so as to achieve the perfect blend of brand and video.