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经过96年国产品牌大举反攻和97年全民皆品牌的虚热之后,1998年,国内PC业市场平淡,整个产业重新陷入平庸。面对国外PC业如火如荼的变革,以及越来越响的“后PC时代”,国内同行充耳不闻。全年除联想一枝独秀外,可圈可点之处极少。我们不禁疑惑,中国PC业还能玩出新花样吗? 仔细一看,新近有两个概念引人注目:一是“联合品牌”,一是“功能电脑”。前者为和光和康柏主推,后者为PC领头羊联想自推,均体现了市场创新意识,具备一定的威力,有可能在今后几年改变国内PC市场的竞争格局。但成功的难度和险度都不小。 联合品牌,中西结合的混血儿,有可能改变国产
After 96 years of large-scale counterattack of domestic brands and all the people in the brand are all hot in 1997, in 1998, the domestic PC industry flat, the entire industry back into mediocrity. The face of foreign PC industry in full swing of change, and more and more “PC era”, domestic counterparts turned a deaf ear to it. In addition to Lenovo’s thriving all year round, rarely worth mentioning. We can not help doubting that China’s PC industry can play a new tricks it? Look closely, the recent two notables attract attention: First, “co-branding”, first, “functional computer.” The former is the main push by Hewlett-Packard and Compaq, and the latter is Lenovo’s self-propelled push by PC leaders, which all reflect the market innovation awareness and have certain power and may change the competition pattern in the domestic PC market in the coming years. However, the difficulty of success and risk are not small. United brand, Chinese and Western mixed half-breed, may change the domestic