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企业管理者们虽然天天在进行着公共关系的实践——但是,您是否认识到公共关系是现代管理的重要组成部分呢?回答是肯定的。 在西方现代管理理论中,最有代表性的是社会系统学派的管理理论。它把社会各级组织(企业等)看成是一个协作系统,即由相互进行协作的各个个人组成的一个系统,认为企业不能孤立存在,只能是一个由社会上方方面面的组织与组织、个人与个人、组织与个人等相互协作的系统。因而现代管理与公共关系有着包含、相融、交叉等内在联系,公共关系已经成了现代管理不可分割的重要组成部分。
Although business managers are practicing public relations every day - but do you realize that public relations are an important part of modern management? The answer is yes. In the western modern management theory, the most representative is the management theory of the social systems school. It regards social organizations at all levels (enterprises, etc.) as a collaborative system, that is, a system composed of individuals who collaborate with each other, and believes that companies cannot exist in isolation, but can only be an organization and organization that are organized by individuals from the top of society. Collaboration with individuals, organizations, individuals, etc. Therefore, modern management and public relations have intrinsic relations such as inclusion, integration, and crossover. Public relations has become an inseparable and important part of modern management.