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当前,包装产业当中技术的水平都在不断的提高,也突显了个性化及创新,逐渐发展为包装的现代化设计,新设备、新手段与包装的款式多样化的发展,使包装设计向全球化的发展形成了铺垫。商品的包装设计人员对市场营销的过程当中的企业文化的内涵要较好的掌握,像产品及其售后服务系列化的设计并将企业的特色体现出来等,才可以了解市场营销的环境以及消费心理的模式并给出比较科学的判断与分析;最终才有可能在市场细化的前提下,找准市场营销的最终策略,在我国市场经济日益向着全球化发展的当下,让产品的包装设计呈现系统化,促进我国企业对于国际市场的开拓能力以及竞争能力。
At present, the level of technology in the packaging industry are constantly improving, but also highlights the individual and innovation, and gradually developed into a package of modern design, new equipment, new tools and packaging styles diversified development, packaging design to globalization The formation of the development of bedding. Product packaging designers in the marketing process among the corporate culture to better grasp the meaning, such as products and their after-sales service series of design and the characteristics of the business reflected in order to understand the marketing environment and consumption Psychological model and gives a more scientific judgments and analysis; eventually it is possible under the premise of market refinement, identify the final strategy of marketing in China’s increasingly growing market economy toward globalization, the product packaging design Systematic, to promote China’s enterprises for the international market development capability and competitiveness.