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广播电台曾伴随了一代又一代人的成长,但是随着电视媒体和网络媒体的出现与普及,广播产业受到了巨大的冲击并逐渐淡出主流媒体行列。如今,在科学技术飞速发展的新媒体时代,若想保有广播的一席之地并逐步扭转颓势,广播电台必须在深度挖掘自身特色、明确目标受众的同时,加强融合发展。本文通过分析我国英语广播的发展历程,探讨我国英语广播的生存现状,进而尝试探寻我国英语广播的未来发展之路。
Radio stations have been accompanied by the growth of generations after generation. However, with the advent and popularization of the television and online media, the broadcasting industry has suffered a tremendous impact and gradually faded out of the ranks of the mainstream media. Nowadays, in the era of the rapid development of science and technology in the new media, if radio stations are to be preserved and the tide is gradually reversed, radio stations must deepen their own unique features, clarify their target audiences and at the same time strengthen their integration and development. By analyzing the development course of English broadcast in our country, this article discusses the current situation of English broadcast in our country and tries to explore the future development of English broadcast in our country.