近几年,中国元素在世界的舞台上越来越红火,随着全球一体化的脚步加快,越来越多的眼光看向中国,而中国元素在世界的舞台之上也越来越受到重视。本文对传统剪纸文化做了一个较为深层次的探究,以理论和案例相结合的方式论述了传统剪纸如何在广告、包装、标志方面的合理运用。 In recent years, the Chinese element has become increasingly prosperous in the world arena. With the acceleration of global integration, more and more eyes are on China, and the Chinese element is getting more and more attention on the world stage. This paper makes a deeper exploration of the traditional paper-cut culture, discusses how to use the traditional paper-cut in the aspects of advertising, packaging and marking with the combination of theory and case.