在大众传播数种形式之中,广播电视毫无疑问在对农传播中发挥着主导作用,这由农民的媒介接触习惯所决定。诸多调查显示,无论在城市还是农村,广电媒介尤其电视是农民最常使用的大众媒介,也是农民获取信息的主要渠道。网络覆盖、成本低廉也是农民首选广播电视的重要原因。近年来我国在拓展对农传播网络、解决农民听广播、看电视难的问题上举措不断。2007年为实现全国中央广播电视节目无线覆盖工作,中央财政安排专项 Among the many forms of mass communication, radio and television undoubtedly play a leading role in the spread of agriculture, which is determined by the peasant’s media contact habits. Many surveys show that in both urban and rural areas, radio and television media, especially television, are the most commonly used mass media for peasants and the main channel for peasants to obtain information. Network coverage, low cost is also an important reason for farmers preferred radio and television. In recent years, China has expanded its efforts to spread the network of peasants and solve the problems of farmers listening to radio and watching television. In 2007, in order to realize the wireless coverage of the national central radio and television programs, the Central Government allocated special funds