随着我国市场经济体系的逐步建立和完善,品牌概念己逐步涉入人心。武汉职业技术学院马必学院长,在高职教育竞争异常激烈的今天,“紧紧抓住高等教育发展的机遇,按照‘做大、做强、做精’的发展思路,以规模效益求生存,以改革创新促发展,以质量特色创品牌”的高职教育品牌理念,为 With the gradual establishment and improvement of the market economy system in our country, the concept of brand has been gradually involved in people’s minds. Wuhan Polytechnic College Mabu school dean, in the highly competitive high vocational education today, “firmly grasp the opportunities for the development of higher education, in accordance with the ’bigger, stronger and better’ development ideas to scale efficiency of survival , To reform and innovation to promote development, creating a brand with quality features ”brand concept of higher vocational education, as