今年春节期间,新闻战线按照统一部署,广泛开展了“新春走基层”活动。广大新闻工作者深入基层,走近群众,写出了大量鲜活的新闻报道,取得了良好的社会反响。事实证明,只有“接地气”的的新闻才能受到群众欢迎,才是真正的好新闻。笔者阐述新闻接地气的内涵,原因及具体做法,有利于我国新闻媒体更好地发挥正确舆论导向作用。 During the Spring Festival this year, the news front deployed extensively in line with the unified plan of “walking the grass-roots level in spring”. The majority of journalists went deep into grassroots units, approached the masses, wrote a great deal of lively news reports and achieved good social repercussions. Facts have proved that only “earthing” news can be welcomed by the masses, is really good news. The author expounds the connotation, reasons and specific practices of news grounding, which is beneficial to our country’s news media to play a better role in guiding the correct public opinion.