和你的关键客户建立学习关系,这样的客户关系才最可靠,而回扣只能产生暂时的客户。国内很多公司的销售部门,给予关键客户的采购人员一定比例的回扣的情况已经愈演愈烈,这在某种程度上只会暂时促进销售额的增长,同时也会造成一系列坏处,比如:公司之间信誉的降低、干扰了企业之间的公平竞争、导致销售部门管理的混乱和客户忠诚度降低等问题。更有甚者,违反法律,受到国家有关部门的严厉的惩罚。随着客户对于产品质量、品牌、技术含量、传达价值的关注和内部管理的规范,回扣已不再是留住客户的手段。 Establishing a learning relationship with your key customers is the most dependable customer relationship, and rebates can only generate temporary customers. In many domestic companies, the sale of certain proportion of kickbacks to the procurement staff of key customers has intensified, which to some extent will only temporarily promote the growth of sales, but also cause a series of disadvantages, such as: between companies Decreased credibility disrupts fair competition among businesses, causing confusion in sales management and loyalty to customers. What is more, in violation of the law, it is severely punished by the relevant state departments. As customers focus on product quality, brand, technical content, value-for-money, and internal management practices, kickbacks are no longer means of retaining customers.