现今科技的飞速发展,在诸多领域中互联网被广泛的应用,在以互联网和数字技术为基础而形成的新媒体也倍受人们的重视,新媒体的形成迅速的在媒体领域占领了较大的空间,并在生活中普遍传播。新媒体的发展,针对于群众文化有不同程度的影响,我们应充分利用新媒体的强大力量,强化群众文化活动开展的效果,使群众文化活动更加的丰富多彩,促进我国群众文化生活的健康发展。 With the rapid development of science and technology, the Internet has been widely used in many fields. The new media formed on the basis of the Internet and digital technologies has also drawn much attention. The formation of new media has rapidly taken over the media Space, and widespread in life. We should make full use of the powerful force of new media and strengthen the effect of mass cultural activities so as to enrich the mass cultural activities of the masses and promote the healthy development of mass cultural life in our country .