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可以毫不犹豫地讲,每一届奥运会都是见证媒体变革和发展的里程碑。因为四年时间能够容纳太多新的媒体形态和媒体技术。而且奥运会这样的大事件可以从多个角度展开全方位的报道,几乎所有媒体都是把奥运作为自家今年的重点工作来看待,调动一切资源倾注其中,以求做出顶级水准的报道。所以说,奥运报道很大程度上可以视作是一家媒体对新闻、对传媒的理解、执行的上限水准。里约奥运会后发布的数据表明,受众观看奥运的方式已经发生了很大的变化,手机和网络成为观看奥运的新宠,“视频直播+微博+微信”成为获得奥运资讯的重要渠道。从媒体融合角度看,新
It can be said without hesitation that each Olympic Games is a milestone in witnessing the changes and development of the media. Because four years can accommodate too many new media formats and media technologies. And such a big event like the Olympic Games can launch a full range of coverage from many angles. Almost all media treat the Olympic Games as their key work this year and mobilize all resources to make top-level coverage. Therefore, the coverage of the Olympic Games can largely be regarded as a media’s upper limit on news, media understanding and implementation. Data released after the Rio Games show that the way the audience has watched the Olympic Games has undergone great changes. Mobile phones and the Internet have become the new favorites to watch the Olympics. “Live Video + Weibo + Wechat” has become an important channel for obtaining Olympic information. From the perspective of media convergence, new