品牌是企业财富的创造者,因为它能建立起忠诚的客户关系。只有忠诚的客户关系才能使购买环节的成本在较低的情况下获得高销售量,从而保证稳定和强劲的现金流。然而,品牌的信任危机却不时地在消费者耳边此起彼伏:保质期内的牛奶居然变质了,刚装的空调居然只耗电不制冷,才买的手 The brand is the creator of corporate wealth because it builds loyal customer relationships. Only a loyal customer relationship can make the purchase of high cost of sales in the lower case, thus ensuring a stable and strong cash flow. However, the brand’s crisis of confidence from time to time in the ears of consumers one after another: the quality of the milk actually deteriorated, just installed air-conditioning actually only electricity is not cooling, the only buy hand