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【Abstract】This paper is aimed to compare the linguistic practice in advertisements of women fashion industry in Mainland China and Hong Kong， in terms of the patterns， forms and functions of language mixing.
【Key words】Multilingual Mix； Women Fashion Industry Advertising； Hong Kong； China
【作者簡介】王腾飞，中国海洋大学。
Nowadays， a lot of researches pay their attention to language mixing on western media. But they hardly ever focus on the ads of English mixed with Chinese in mainland China. There are actually seldom authoritative descriptions about the situation of ads with code-mixing in the context of Mainland China. While， Hong Kong， as an international area of Asian， a great variety of multilingual mixing ads has been researched by scholars from the national functionalist perspective， the local and global point of views （Wu
【Key words】Multilingual Mix； Women Fashion Industry Advertising； Hong Kong； China
【作者簡介】王腾飞，中国海洋大学。
Nowadays， a lot of researches pay their attention to language mixing on western media. But they hardly ever focus on the ads of English mixed with Chinese in mainland China. There are actually seldom authoritative descriptions about the situation of ads with code-mixing in the context of Mainland China. While， Hong Kong， as an international area of Asian， a great variety of multilingual mixing ads has been researched by scholars from the national functionalist perspective， the local and global point of views （Wu