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市场营销活动本身的多变性要求营销人员具有高水平的学习和创新能力,而自我调节和控制能力又是学习和创新能力提升的重要保证,所以培养市场营销专业学生的自我调节和控制能力是市场营销教学重点。近年来元认知在学习中作用越来越为教学界重视,同时多媒体技术和网络技术的发展为教学带来新手段。本文试图在运用元认知理论对如何利用现代网络技术开展教学教学活动作一探讨。
The variability of marketing activity itself requires that marketers have a high level of learning and innovation ability, and self-regulation and control ability is an important guarantee for learning and innovation ability promotion. Therefore, it is the market that cultivates the self-regulation and control ability of marketing majors Marketing teaching focus. In recent years, the role of metacognition in learning more and more attention for the teaching community, while the development of multimedia technology and network technology for teaching to bring new means. This paper attempts to use meta-cognitive theory to explore how to use modern network technology to carry out teaching and learning activities.