论文部分内容阅读
中国家电产业经历30多年的发展,现在正迎来又一轮新的产业变革。中国家电产业从来不缺变革,每一次变革都是中国产业的蜕变。2014年,家电行业表面上四平八稳,实则暗涌流动。在刺激政策退出,宏观经济增长放缓、房地产行业下行、有效需求不足等因素的共同作用下,家电行业增速放缓、波幅收敛渐成市场共识。从整体市场状况来看,呈现出盘整之势,家电业重回市场化竞争。然放眼前瞻,决定市场的积极因素更为显著:国内宏观经济趋稳、
China’s home appliance industry experienced more than 30 years of development, is now ushering in another round of new industrial changes. China’s home appliance industry has never lack of change, every change is the transformation of China’s industry. In 2014, the home appliance industry appeared calm and smooth, but in reality it was inundated. Under the joint action of exit of stimulus policies, slowdown of macroeconomic growth, downturn of real estate industry and insufficient effective demand, the growth of household appliance industry slowed down and volatility convergence became the consensus of the market. From the overall market conditions, showing a consolidation trend, home appliances industry back to market competition. However, looking forward, the positive factors that determine the market are even more significant: the domestic macro economy has stabilized,