真正的低谷策略,确切地说,是预测低谷何时到来的策略。哈佛商学院有一个著名的商业模拟游戏——“啤酒游戏”。模拟游戏有三方参与,啤酒制造商、批发商和零售商。三者在理想的商业环境中维持着产销的基本平衡,但是,当零售量有小幅增长时,结果会如何呢?许多哈佛商学院学生参与这一模拟后发现,库存不足将转化为库存过剩,甚至会有产品积压的现象发生,而且这一发现在不同组的学生中测试下来,结果是惊人的相似。 The real trough strategy, to be precise, is the strategy to predict when the trough will come. Harvard Business School has a well-known business simulation game - “Beer Game”. There are three parties involved in simulation games, beer makers, wholesalers and retailers. All three maintain a basic balance of production and sales in an ideal business environment, but what happens when there is a small increase in retail sales? Many Harvard Business School students found that the under-stocking would translate into excess inventory, There may even be a backlog of products, and the finding is tested in different groups of students and the results are strikingly similar.