广告目标策略亮点从媒介技术融合走向产业运营-商业模式的融合方式,是天视“观众节”在运营思路上的一个重要探索和创新。创新点实现了电视媒体与地方观众、地方消费的深度互动和关系营销,积累了未来转型发展的重要实践经验。以观众和消费者为核心,整合各界资源,尝试互动营销和跨界营销,在媒介融合的基础上叠加产业融合。 Highlights of the advertising target strategy From the media technology integration to industrial operations - the integration of business models, is Skyvision “audience section ” in the operation of an important exploration and innovation. The innovation point has realized the deep interaction and relationship marketing between television media, local audiences and local consumption, and accumulated important practical experience in the future transformation and development. With audiences and consumers at the core, integrate resources from all walks of life, try interactive marketing and cross-border marketing, and integrate industrial convergence on the basis of media convergence.