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企业要成功地走向市场,必须通过多种途径了解整个宏观和微观经济的变动,并根据这种变动及时、正确、有效、灵活地制订和执行占领、开拓市场的经营策略。第一,特,创出特色,以奇制胜。企业应善于打破常规,独辟蹊径,出奇制胜,“一业为主,综合经营”,“有主有从,实出特色”,发展专业化系列经营,努力创办独家经营市场,选择其它企业不经营或不便经营的商品。如礼品系列,婚礼用品可以扩大到结婚用的一切配套商品供应等。还可以在销售方式和销售服务上做文章,如家电产品,帮助顾客选购、送货上门、售后保修以及安装、调试、技术咨询等,以独特的销售
To successfully enter the market, an enterprise must understand the changes of the entire macro and micro economy through multiple channels, and formulate and implement business strategies for occupation and market expansion in a timely, correct, effective, and flexible manner. First, special, create special features and win with odds. Enterprises should be good at breaking the conventional, unique ways, surprisingly winning, “mainly based on one industry, comprehensive management”, “there are masters and followers, real characteristics”, development of specialized series of operations, efforts to create an exclusive market, choose other companies do not operate or inconvenience Business goods. Such as gift series, wedding supplies can be extended to all the supporting goods for marriage. Can also make a fuss on sales methods and sales services, such as home appliances, help customers to buy, door-to-door, after-sales warranty and installation, commissioning, technical consulting, etc., with unique sales