核心观点消费者是动态的,他们的主观能动性,远比你我想象大得多。而且在未来非常长远的时间里,他们会越来越动态,越来越难以捉摸。企业经营者经常有种错觉,以为自己就是那个精气盈满、睿智机警的猎人,总能够矫健地在市场丛林里纵横奔走,轻易寻到静静等候着我们的消费者猎物,而且成功加以捕获。实际上营销教科书就是这么教导我们 The Core Opinion Consumers are dynamic and their subjective initiative is far greater than you and I imagine. And in the long run, they will become more and more dynamic and elusive. Business executives often have the illusion that they are the kind of handsome, smart and alert hunters who are always able to run wildly in the jungle of the market and easily find themselves waiting quietly for our consumer prey and successfully capturing it . In fact marketing textbook is how to teach us