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没有金刚钻莫揽瓷器活时下,不少企业纷纷走上多元化的发展道路,如海尔进军电脑产业、联想涉足手机市场、微波炉巨子格兰仕投身空调业、五粮液开始“造芯”等,他们旨在赢得多元化经营的可能好处:(1)分散或中和风险,增强抗御市场风险的能力。(2)利用潜在资源、扩大品牌优势,增加市场影响力。(3)培育新的利润
There is no Diamond Diamond Mo porcelain live nowadays, many companies have embarked on a wide range of development path, such as Haier into the computer industry, Lenovo set foot in the mobile phone market, microwave giant Glanz join the air conditioning industry, Wuliangye start Possible benefits in diversifying into business: (1) To diversify or neutralize risks and enhance their ability to resist market risks. (2) Make use of potential resources, expand brand advantage and increase market influence. (3) cultivate new profits