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大众报业集团编辑、美国俄亥俄州莱特州立大学MBA杨晓白在2013年1月(上)《青年记者》刊发了其选译的美国皮尤调查中心《2012新闻媒体状况报告》。报告显示,日益充分的数据说明,在向移动媒体迈进的途中,对于新闻的生产者来说,产生了一些积极的迹象,包括增加了总的被消费的新闻的数量。然而,要利用这些好的趋势,新闻业需要比以前在桌面互联网领域表现得更好,更快地理解受众行为、发展技术和与之相适应的盈利模式。研究有以下主要发现:一是大部分美国人如今至少通过一种基于互联网的数字设备获取新闻。二是人们获取新闻的最普遍的方式,是直接访问新闻媒体的网站,或是浏
Editor of Popular Newspaper Group, MBA of Ohio State Wright State University Yang Xiaobai Published the 2012 Pew Research Center’s “State of the Media in 2012” on January 2013 by Young Correspondents. The report shows that increasing numbers indicate that on the way to mobile media, there have been some positive signs for news producers, including an increase in the total amount of news being consumed. However, to take advantage of these good trends, journalism needs to be better than ever before in the desktop Internet space, to understand audience behavior more quickly, develop technology and adapt profit models. The main findings of the study are as follows: First, most Americans now get their news through at least one Internet-based digital device. Second, the most common way for people to get news is to go directly to the news media website or to browse