PB是英文 Bivate Brand的略语,可译为自有商标。与之含意相近且出现频率较高的还有另外两个略语,即PL(PrivateLabl,自有品牌)和SB(StoreBrand,店家商标)。PB、PL、SB所指的都是零售企业自行生产或组织生产并由自家店铺销售的标有本企业品牌的商品,与社会流行商标 N’B(National Brand)是不同的。比如说,可口可乐是典 PB is an abbreviation of English Bivate Brand and can be translated into its own trademark. There are two other abbreviations with similar meaning and high frequency, namely PL (PrivateLabl, own brand) and SB (StoreBrand, store brand). PB, PL, and SB refer to products labeled with their own brand that retail companies produce or organize to produce and sell at their own stores, which is different from the social popular brand N’B (National Brand). For example, Coca-Cola is a code