视觉是人所获取信息最直观的方式,人们通过视觉获得所谓的第一印象。通常来讲,视觉印象会在较大程度上影响到人们对事物的看法。正因如此,国内外越来越多的商家对于商品包装设计的重视程度逐渐加深。原因在于,商品的包装设计的好坏可以左右着客户的选择。好的商品能够直接钩起客户的购买欲望,这就是所谓的视觉效应。中国作为茶文化的大国,茶叶市场十分繁盛,商家之间竞争也十分的激烈。因此,同样作为商品,茶叶的销量必然会受到包装设计的影响。平面包装设计是视觉传达中一个重要的模块,因此,视觉传达专业教学改革的理性探索对于我国茶叶包装设计的改革有实质性的促进作用。 Visual is the most intuitive way for people to obtain information. People obtain the so-called first impression through vision. In general, visual impression will affect people’s perception of things to a large extent. Because of this, more and more merchants at home and abroad pay more attention to the design of commodity packaging. The reason is that the packaging design of goods can affect the customer’s choice. Good products can directly hook the customer’s desire to buy, this is the so-called visual effects. As a big country of tea culture, China has a thriving tea market and fierce competition among businesses. Therefore, the same as a commodity, the sales of tea will inevitably be affected by the packaging design. Flat packaging design is an important module in visual communication. Therefore, the rational exploration of visual communication specialty teaching reform has a substantial promotion effect on the reform of tea packaging design in our country.