一、开拓农村市场大有可为开拓农村市场，释放农村居民消费能力，在当前具有十分重要的意义。经过２０多年来的改革开放，我国农村形势已发生了深刻的变化，农民生活水平得到进一步提高，对消费结构有了新的需求，消费货币化程度不断增强。农村具有巨大的、潜在的消费市场，广 First, opening up the rural market can greatly expand rural markets and release the spending power of rural residents, which is of great significance at present. After more than 20 years of reform and opening up, the situation in our countryside has undergone profound changes. The standard of living of peasants has been further improved, new demands have been made on the structure of consumption, and the degree of monetization of consumption has been continuously enhanced. Rural areas have huge potential consumer markets