中国富裕家庭的数量很快将会跃居全球第四。那些希望把握这个消费群体的商家必须了解他们与其他国家的富裕消费者有何不同,他们与中国的其他消费群体有什么区别,以及他们彼此之间又有何差异。在全球经济危机期间,谈论中国的富裕消费者可 China’s wealthy families will soon rank fourth in the world. Businesses that want to capitalize on this consumer base must understand how they differ from the affluent consumers in other countries, how they differ from other consumer groups in China, and how they differ from each other. During the global economic crisis, rich consumers who talk about China can