中国经济面临供给侧的结构性改革的迫切需求,打造国家品牌,全球品牌,驱动消费升级也正是首要之议。一个基本事实是,即使是今天的国人,在琳琅的货架前选择产品时,都无疑自觉地把外国品牌作为首选,把国货排列在次。原因很简单,我们缺乏好品牌,或者说我们没有值得信赖的大品牌,所以丧失了品牌话语权。小市场生产小品牌,大经济催生大品牌,现在中国已经成长为世界第二大经济体,是名副其实的大经 China’s economy is faced with the urgent need of structural reform on the supply side. Building a national brand, a global brand, and driving consumer upgrades are also the top priorities. The basic fact is that even today’s people choose the products before the ark of shelves and doubtlessly consciously regard foreign brands as their first choice and their domestic products on the list. The reason is very simple, we lack a good brand, or that we do not have a trusted big brand, so lost the brand voice. Small market to produce small brands, big economy spawned big brands, and now China has grown into the world’s second-largest economy is a veritable a